IndexMedia Pips put it in the picture

Pip cupcake delivery to ad and media agencies

Sean — Thu, 22 Mar 2012 03:57:40 +0000

How do you get in the door and generate awareness of a new product with advertising and media agencies? How about a cupcake? Well we thought instead of the traditional cold call, why not send over some Pip branded cakes and a QR code to a landing page to break the ice and introduce IndexMedia Pips to a few agencies in Melbourne.

If you received the Pip cakes today, we hope they were yummy!

If we missed your agency on this run, apologies, we’re making new friends all the time. Get in touch HERE and let’s get together – we’ll bring some Pip’ d treats along with us or add you to the next delivery.

Sydney Morning Herald Pip’d Image Gallery

Sean — Sat, 10 Mar 2012 07:00:33 +0000

Check out this Pip’d image gallery on Sydney Morning Herald with ‘Shop the Look’ and Video Pips: http://www.smh.com.au/photogallery/lifestyle/celebrity/red-carpet-watch-9-september-20110905-1jtr8.html

Digital Ads a Turn-off Survey Finds

Adam Neumann — Sat, 25 Feb 2012 13:41:33 +0000

Today Techcrunch published a post that reinforces the trend that traditional digital advertising is failing to maintain consumer engagement. Solutions such as drastically increasing the number of ads, interrupting a person’s browsing experience with full screen pop-ups or auto-playing loud commercials only serve to annoy and irritate.

One way to engage consumers is to provoke curiosity. IndexMedia has created an in-image advertising product called Pips that allows ads, eCommerce, rich media and social content to be connected contextually to relevant image content. This also allows ads to be put front and centre on prime real estate of a web page not on the periphery.

Pips are interactive points in pictures. The interactive nature of pips and their direct connection to image content provokes curiosity and encourages use. Pips allow you to put contextually relevant content in the picture, such as YouTube videos, Google Maps, shopping, product information, or even another images. This provides a more rewarding experience as the information provided is relevant and becomes more integrated with the content being viewed. This has been flagged as the future of integrated digital advertising.

Do you want your next digital advertising spend to be more engaging? Click here to get your images Pip’ d and put Pips in the picture.

Mamamia.com.au now a partner publisher

Sean — Sun, 12 Feb 2012 06:28:11 +0000

Pips on Mamamia.com.au, a member of our publisher network, for Galliano’s last show for Dior. Have a look at John Galliano’s last show for Dior before he was fired last March.

IndexMedia presents at AWS user group

Joe — Wed, 30 Nov 2011 08:36:20 +0000

Adam Neumann presents our auto scaling deploying architecture to the Melbourne AWS user group. At @yorkbutter

New GorillaTag.it Beta Release + Second Wave of Invites

Adam Neumann — Tue, 22 Nov 2011 06:32:07 +0000

Gus, the Gorilla mastermind behind GorillaTag.it, has been a busy boy this week. It’s only Tuesday, and he’s already released a new build of the private beta. This is jam packed with features and fixes If you are still running the original plugin, please download the latest version from http://www.gorillatag.it.

Additionally, Gus sent out the second wave of invites! Way to go Gus!!

Are you on the waiting list? No!?!?! Then sign up at http://www.gorillatag.it/

IndexMedia Product Retreat

Joe — Mon, 21 Nov 2011 21:34:33 +0000

First invites are out

Joe — Mon, 14 Nov 2011 06:44:03 +0000

The first invites are out for the private beta of GorillaTagIt. Have you signed up yet?

GorillaTag.It Beta

Joe — Thu, 10 Nov 2011 21:52:15 +0000

We are still working to get out beta up at GorillaTagIt. We want to have the best tool possible so we intend to work had to have it up in the next couple of weeks. Thank you everybody for the huge response. Please sign up on the waiting list and we will contact you as soon as we are live.

York Butter Factory

Joe — Mon, 31 Oct 2011 04:03:04 +0000

Enjoying our new space at @yorkbutter and smashing through our next product in Melbourne’s latest incubator space.