Archive for the ‘Business’ Category
Today Techcrunch published a post that reinforces the trend that traditional digital advertising is failing to maintain consumer engagement. Solutions such as drastically increasing the number of ads, interrupting a person’s browsing experience with full screen pop-ups or auto-playing loud commercials only serve to annoy and irritate. One way to engage consumers is to provoke curiosity. IndexMedia
Case Studies
Sep 09
We have added four case studies for classifieds, fashion, real estate and online retail to show the various ways our in-image advertising solution can be of benefit. We see key advertising verticals that are visually driven to benefit significantly from in-image advertising, as a significant amount of content can be embedded in the tags overlaying
On Thursday last week IndexMedia were invited to pitch our product at the Aurelius Digital investment dinner. The audience hailed from various backgrounds, including many significant people from the digital entrepreneurship space in Australia. The feedback we got was overwhelmingly positive, with many leads to follow up this week. We’ll let you all know how
